fbpx

I Love Apparel

Home / Case Studies / I Love Apparel

Case Studies

I Love Apparel

Overview

Period: 30 days

Revenue attributed to email marketing: $18,000 of new revenue

About The Brand

Since 2013 I Love Apparel sold thousands of shirts to so many amazing people who each have unique passions. From motorcycle riders and guitar players, to cat lovers and accountants who are proud of their job.

The CHALLENGE

As a well-positioned brand with a strong mission, I Love Apparel wanted to get more clients.

At the time they began working with Reach Realm they did have a considerably sized list but lacked website traffic and any form of customer loyalty. They also did not have a way of sharing their story with their audience.

The Solution

We set out to develop an email marketing system that will add tens of thousands of dollars to their bottom-line. First, our team reviewed their current email list setup. Then we made changes according to our proven segmentation blueprint. It was then time to build the 4 most important automatic email flows every e-commerce store must have:

Cart Abandonment

A cart abandonment sequence that saves sales they’d lose out on otherwise.

Post-purchase

A post-purchase sequence that helps onboard new customers. Plus it cross-sells them to increase Customer Lifetime Values (CLVs)

Exit Intent

An exit intent sequence that gets prospects to buy with an offer they can’t refuse.

Win-back

A customer win-back flow that ensures old customers don’t forget about your store.

The work continues

These flows were responsible for $18,000 of new revenue on their own. With our top flows bringing in as much as $2.84, $4.05, and even as much as $5.24 per recipient.

In the meantime, we also sent broadcasts to gauge interest in new products and turn a positive ROI as soon as possible.These added an additional 8% to their total revenue that month.

Once the core flows were in place, we tested new design and copy to optimize conversions.

Surveys were also sent out to the most active segments to help product development.

Next, we came up with more campaigns and flows so I Love Apparel’s new channel keeps bringing in revenue…

The Results

In 2 months’ work, we’ve established the foundations of a great email marketing channel.

Currently, it’s responsible for 36% of I Love Apparel’s fulfilled orders.

That’s more than $24,000 of revenue, thanks to their new email marketing system. And that’s a number that will keep on growing as we develop new campaigns and optimize old flows.

Discover the potential of your business

Book your free strategy session

Have a call with an ecommerce marketing expert

Get ready to skyrocket your business

Blue Tees Golf

Home / Case Studies / Blue Tees Golf

Case Studies

Blue Tees Golf

Overview

Period: 30 days

Revenue attributed to email marketing: 24% of total revenue

About The Brand

With a blend of tailored flow automations, valuable content and analyzing customer habits Reach Realm has made a massive impact with the US-based company Blue Tees Golf.

We’ve provided a premium email marketing package that helps a build strong, lasting customer relationship and aids in solving customer problems. We’ve positioned Blue Tees Golf as their customer’s favorite store regarding golf needs.

Website: https://www.blueteesgolf.com/

The Challenge

Prior to consulting with Reach Realm, Blue Tees Golf lacked any form of an email marketing strategy, even though they’ve been active since 2015.

The goal was to create tailored segmentations and interesting messages that would instill trust and loyalty to the brand while also promoting their signature products.

After taking a look at Blue Tees Golf’s brand and customer personality, our team started the work to invent an email marketing campaign that would boost their ROI and customer engagement.

The Solution

Reach Realm has helped Blue Tees Golf strengthen their relationship with customers, not only creating a steady stream of sales but also boosting engagement and brand loyalty. We’ve done this by sending behavior based flow automations, segmented campaigns, and using targeted messaging based on a close study of Blue Tees Golf’s customer personality.

Flow Automations Based On Customer Behaviour

The Reach Realm team created flow automations that allowed Blue Tees Golf to have a passive, automated system of steady sales for both new and old visitors of their website.

We formed Blue Tees Golf’s flow automations, which have been the backbone of our email marketing plan. They include:

  • Cart Abandonment
  • Post Purchase for 1st time buyers
  • Post Purchase for 2nd time buyers
  • Exit Intent
  • Customer Winback

After implementing these five basic flow automations, Blue Tees Golf’s revenue DOUBLED with email accounting for 24% of the total revenue in just one month with automations alone!

We’ve Only Just Begun…

When Blue Tees Golf first came us, they had zero sales from emails.

But with Reach Realm’s systems and email marketing strategy – they’ve increased their sales by 24% in one month.

And it’s only going to get better and better.

Each time we look at the numbers, we learn more about what we need to do next and what systems we need to implement.

Reach Realm will be making changes and additions to the flow automations so every subscriber gets emails that are created around their behavior and can provide what they desire.

Also, with the use of daily email campaigns being sent on holidays, specials, discounts, and value-packed content we foresee that Blue Tees Golf’s email plan will surpass the 30% of total revenue mark in the near future. 

Email Examples

Previous
Next

Discover the potential of your business

Book your free strategy session

Have a call with an ecommerce marketing expert

Get ready to skyrocket your business