Technigadgets

June 30, 2020February 25, 2020 by Admin

Case Studies

Technigadgets

About The Brand

Technigadgets sells high quality but affordable accessories for men, with a goal of providing their customers with timeless fashion pieces that make them look and feel amazing. Their product line includes sunglasses, watches, wallets and jewelry.

Website: https://technigadgets.net/

The Challenge

When they reached out to us, they were investing a lot of money into paid advertising, but their profits were low. They needed a solution that would help them convert more visitors into buyers and increase customer retention.

A lack of repeat purchases indicated that the brand was forced to continuously acquire new customers, since they had no way of improving their customer retention.

The Solution

Within a year of partnering with Reach Realm their revenue has increased by more than 400%.

We achieved that by applying our OmniReach System customer retention strategies across multiple marketing channels. Including email marketing, chat bots and on-site retargeting mixed in with a healthy dose of conversion rate optimization.

On-site Retargeting & Conversion Rate Optimization

Using a set of strategically placed on-site assets we successfully doubled the brands conversion rate which drastically improved the success of their paid traffic campaigns and boosted net profits for the owner.

Email Marketing Automations

A set of highly personalised email automations was set up in order to further improve the conversion rate, generate repeat purchases, gather customer reviews and build brand loyalty.

These automations generated an extra $125,515 in revenue in less than 6 months. They also enabled us to recover 32% off all abandoned carts.

Email Campaigns (Broadcasts)

We have created an email campaign calendar to continuously nurture the brands email marketing list and support the brand during crucial sale events.

With the help of our business intelligence tools and audience analysis, we’ve built segments that allowed us to produce hyper targeted email campaigns and optimize their open and click-through rates.

Using those campaigns we generate an extra $11,259 in revenue every month!

Email Examples

Burju Shoes

June 30, 2020February 25, 2020 by Admin

Home / Case Studies / Burju Shoes

Case Studies

Burju Shoes

Overview

Period: 180 days (September 2019 – January 2020)

Total revenue generated from email marketing: $125,250

Revenue from email automations: $53,070

Revenue from email campaigns: $72,180

Email Marketing ROI: 595,83%

About The Brand

Burju Shoes is a women’s fashion brand selling custom made dance shoes with a flair for fashion so dancers can look as amazing as they move.

Website: https://burjushoes.com/

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The challenge

They reached out to us with a goal of increasing their customer loyalty, growing their brand and increasing sales.

Facing low customer loyalty and conversion rate they needed a solution that would help them propel their business to the next level and allow them to capitalize on the 4th quarter that was quickly approaching.

The Solution

By implementing our conversion rate optimization best practices, launching full fledged email marketing strategy and building out their VIP system we helped grow the brands revenue by more than 230% in only 5 months.

Optimizing the customer experience

To help Burju Shoes properly address it’s customer base we’ve used our customer profiling techniques combined with a major customer survey. The insights provided by that survey, we tailored all of the brand’s messaging to it’s best customers.

The collected data also allowed us to optimize the buying experience on and off their website, which led to an increase in conversion rates from 0.99% to 2.3%.

Email Automations

We’ve built email automations that are now a crucial part of the brand’s customer journey. They guide the visitors from the moment they first encounter Burju Shoes all the way to them becoming an avid fan of the brand.

After setting up their automated email marketing system and putting it to work, Burju Shoes increased their revenue by 25% to 30%. Adding an extra $20,519 to the brand’s revenue in September of 2019.

Thanks to automated cart recovery messages, Burju Shoes now also recovers 37,9% of their abandoned carts which represents more than 8% of their overall revenue.

Email Campaigns

After analyzing their customers’ behaviour we realized that while Burju’s audience loves to hear about new product releases and sales they also enjoy discussing topics related to their love of shoes.

We leveraged the brands active social media presence to start a conversation and give their followers a chance to influence the content they are receiving via email.

This allowed us to generate targeted content that answered the audiences most pressing questions which in turn increased the brand’s presence and boosted email engagement.

Now we use our email campaign strategy to generate sales and influence customers buying behaviour. In fact email campaigns are a main driving force of the brands sales and promotional events.

We used email campaigns during Black Friday in 2019 to generate more than $24,740 in additional sales.

Email Examples

Krosiny

June 30, 2020February 25, 2020 by Admin

Home / Case Studies / Krosiny

Case Studies

Krosiny

Overview

Period: 30 days (January 2020)

Email Attributed Revenue Growth: 25%

About The Brand

Krosiny is a women fashion brand with a mission to redefine beauty. They provide women with beautifully crafted accessories that bring beauty to their professional and family life.

Website: https://krosiny.com/

THE CHALLENGE

Because the company was still in their startup phase without an existing email list, they were completely dependent on paid traffic to generate purchases.

Without a way of building brand relationships with their customers Krosiny also lacked any form of social proof, such as product reviews, video testimonials or social media following.

The Solution

After the brand trough our Reach Realm Customer Profiling process and crunching the numbers with our Business Intelligence tools, we’ve concluded that a fully automated email marketing system will be the most profitable solution for the brand in their current situation.

Email Marketing Automations

When developing Korsiny’s email automation strategy, we focused on the fact that this will be the only form of personalised communication with their audience, since establishing a comprehensive campaign calendar would not be effective in their situation.

To achieve optimal results, Reach Realm designed a fully automated system of building and sustaining deep customer relationships. That lead to a 25% growth in the brands revenue while also providing User Generated Content and incentivising repeat purchases.

List Building

To start building the brands email list, which is a crucial asset for eCommerce businesses at any stage, we’ve developed onsite retargeting elements such as popups to collect emails.

These elements were set up based on the available customer behaviour data in order to support (instead of hindering) the customer’s navigation through the online store.

This resulted in an average list growth of 143% month over month.

Email Examples

Coconut Matter

June 30, 2020February 21, 2020 by Admin

Home / Case Studies / Coconut Matter

Case Studies

Coconut Matter

Overview

Period: 90 days (October 2019 – January 2020)

Revenue attributed to email marketing: 31% of total revenue

Email Marketing ROI: 201%

About The Brand

Coconut Matter is a natural beauty brand focused on producing sustainable and handmade vegan deodorants, lipsticks, lip balms, soaps and body balms made from wild virgin coconut oil.

Website: https://coconutmatter.com/

The CHALLENGE

As a well-positioned brand with a strong mission, Coconut Matter wanted to fully utilize the momentum they gained with their KickStarter campaign.

At the time they began working with Reach Realm they did have a considerably sized list but lacked website traffic and any form of customer loyalty. They also did not have a way of sharing their story with their audience.

The Solution

In the spirit of the brand, Reach Realm approached the project with sustainability in mind.

Email Automations

We’ve planned and built out a system of email marketing automations that help Coconut Matter to stay in touch with their audience and get that audience acquainted with the brands mission.

With a high degree of personalisation in their email automations, Coconut Matter also saw a 45% decrease in cart abandonment.

Email Campaigns

We also created a long term newsletter schedule designed to keep the existing list engaged and to take advantage of the momentum the brand gained with their KickStarter campaign.

Our content-heavy approach to their email marketing allows the brand to build lasting relationships with customers that share their belief. And that leads to higher brand loyalty and an increase conversions for new and repeat buyers.