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Technigadgets

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Technigadgets

About The Brand

Technigadgets sells high quality but affordable accessories for men, with a goal of providing their customers with timeless fashion pieces that make them look and feel amazing. Their product line includes sunglasses, watches, wallets and jewelry.

Website: https://technigadgets.net/ 

The Challenge

When they reached out to us, they were investing a lot of money into paid advertising, but their profits were low. They needed a solution that would help them convert more visitors into buyers and increase customer retention.

A lack of repeat purchases indicated that the brand was forced to continuously acquire new customers, since they had no way of improving their customer retention.

The Solution

Within a year of partnering with Reach Realm their revenue has increased by more than 400%.

We achieved that by applying our OmniReach System customer retention strategies across multiple marketing channels. Including email marketing, chat bots and on-site retargeting mixed in with a healthy dose of conversion rate optimization.

On-site Retargeting & Conversion Rate Optimization

Using a set of strategically placed on-site assets we successfully doubled the brands conversion rate which drastically improved the success of their paid traffic campaigns and boosted net profits for the owner.

Conversion Rate Graph

Email Marketing Automations

A set of highly personalised email automations was set up in order to further improve the conversion rate, generate repeat purchases, gather customer reviews and build brand loyalty. 

These automations generated an extra $125,515 in revenue in less than 6 months. They also enabled us to recover 32% off all abandoned carts.

Email Marketing Results (Q3 & Q4)

Email Campaigns (Broadcasts)

We have created an email campaign calendar to continuously nurture the brands email marketing list and support the brand during crucial sale events.

With the help of our business intelligence tools and audience analysis, we’ve built segments that allowed us to produce hyper targeted email campaigns and optimize their open and click-through rates.

Using those campaigns we generate an extra $11,259 in revenue every month!

TG Email Campaign Results (Spring Sale)

Email Examples

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Burju Shoes

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Case Studies

Burju Shoes

Overview

Period: 180 days (September 2019 – January 2020)

Total revenue generated from email marketing: $125,250

Revenue from email automations: $53,070

Revenue from email campaigns: $72,180

Email Marketing ROI: 595,83%

About The Brand

Burju Shoes is a women’s fashion brand selling custom made dance shoes with a flair for fashion so dancers can look as amazing as they move.

Website: https://burjushoes.com/

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The challenge

They reached out to us with a goal of increasing their customer loyalty, growing their brand and increasing sales. 

Facing low customer loyalty and conversion rate they needed a solution that would help them propel their business to the next level and allow them to capitalize on the 4th quarter that was quickly approaching.

The Solution

By implementing our conversion rate optimization best practices, launching full fledged email marketing strategy and building out their VIP system we helped grow the brands revenue by more than 230% in only 5 months.

Revenue Before We Started
Revenue After 5 Months With Us

Optimizing the customer experience

To help Burju Shoes properly address it’s customer base we’ve used our customer profiling techniques combined with a major customer survey. The insights provided by that survey, we tailored all of the brand’s messaging to it’s best customers.

The collected data also allowed us to optimize the buying experience on and off their website, which led to an increase in conversion rates from 0.99% to 2.3%.

Conversion Rate Graph

Email Automations

We’ve built email automations that are now a crucial part of the brand’s customer journey. They guide the visitors from the moment they first encounter Burju Shoes all the way to them becoming an avid fan of the brand.

After setting up their automated email marketing system and putting it to work, Burju Shoes increased their revenue by 25% to 30%. Adding an extra $20,519 to the brand’s revenue in September of 2019.

Email Marketing Results (September 2019)

Thanks to automated cart recovery messages, Burju Shoes now also recovers 37,9% of their abandoned carts which represents more than 8% of their overall revenue.

Email Campaigns

After analyzing their customers’ behaviour we realized that while Burju’s audience loves to hear about new product releases and sales they also enjoy discussing topics related to their love of shoes.

We leveraged the brands active social media presence to start a conversation and give their followers a chance to influence the content they are receiving via email. 

This allowed us to generate targeted content that answered the audiences most pressing questions which in turn increased the brand’s presence and boosted email engagement.

Now we use our email campaign strategy to generate sales and influence customers buying behaviour. In fact email campaigns are a main driving force of the brands sales and promotional events.

Burju Sale Event

We used email campaigns during Black Friday in 2019 to generate more than $24,740 in additional sales.

Email Examples

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Krosiny

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Krosiny

Overview

Period: 30 days (January 2020)

Email Attributed Revenue Growth: 25%

About The Brand

Krosiny is a women fashion brand with a mission to redefine beauty. They provide women with beautifully crafted accessories that bring beauty to their professional and family life.

Website: https://krosiny.com/

THE CHALLENGE

Because the company was still in their startup phase without an existing email list, they were completely dependent on paid traffic to generate purchases.

Without a way of building brand relationships with their customers Krosiny also lacked any form of social proof, such as product reviews, video testimonials or social media following.

The Solution

After the brand trough our Reach Realm Customer Profiling process and crunching the numbers with our Business Intelligence tools, we’ve concluded that a fully automated email marketing system will be the most profitable solution for the brand in their current situation.

Email Marketing Automations

When developing Korsiny’s email automation strategy, we focused on the fact that this will be the only form of personalised communication with their audience, since establishing a comprehensive campaign calendar would not be effective in their situation.

To achieve optimal results, Reach Realm designed a fully automated system of building and sustaining deep customer relationships. That lead to a 25% growth in the brands revenue while also providing User Generated Content and incentivising repeat purchases.

List Building

To start building the brands email list, which is a crucial asset for eCommerce businesses at any stage, we’ve developed onsite retargeting elements such as popups to collect emails.

These elements were set up based on the available customer behaviour data in order to support (instead of hindering) the customer’s navigation through the online store.

This resulted in an average list growth of 143% month over month.

Email Examples

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Coconut Matter

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Case Studies

Coconut Matter

Overview

Period: 90 days (October 2019 – January 2020)

Revenue attributed to email marketing: 31% of total revenue

Email Marketing ROI: 201%

About The Brand

Coconut Matter is a natural beauty brand focused on producing sustainable and handmade vegan deodorants, lipsticks, lip balms, soaps and body balms made from wild virgin coconut oil.

Website: https://coconutmatter.com/

The CHALLENGE

As a well-positioned brand with a strong mission, Coconut Matter wanted to fully utilize the momentum they gained with their KickStarter campaign.


At the time they began working with Reach Realm they did have a considerably sized list but lacked website traffic and any form of customer loyalty. They also did not have a way of sharing their story with their audience.

The Solution

In the spirit of the brand, Reach Realm approached the project with sustainability in mind.

Email Automations

We’ve planned and built out a system of email marketing automations that help Coconut Matter to stay in touch with their audience and get that audience acquainted with the brands mission.

With a high degree of personalisation in their email automations, Coconut Matter also saw a 45% decrease in cart abandonment.

Email Campaigns

We also created a long term newsletter schedule designed to keep the existing list engaged and to take advantage of the momentum the brand gained with their KickStarter campaign.

Our content-heavy approach to their email marketing allows the brand to build lasting relationships with customers that share their belief. And that leads to higher brand loyalty and an increase conversions for new and repeat buyers.

Email Examples

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I Love Apparel

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Case Studies

I Love Apparel

Overview

Period: 30 days

Revenue attributed to email marketing: $18,000 of new revenue

About The Brand

Since 2013 I Love Apparel sold thousands of shirts to so many amazing people who each have unique passions. From motorcycle riders and guitar players, to cat lovers and accountants who are proud of their job.

The CHALLENGE

As a well-positioned brand with a strong mission, I Love Apparel wanted to get more clients.

At the time they began working with Reach Realm they did have a considerably sized list but lacked website traffic and any form of customer loyalty. They also did not have a way of sharing their story with their audience.

The Solution

We set out to develop an email marketing system that will add tens of thousands of dollars to their bottom-line. First, our team reviewed their current email list setup. Then we made changes according to our proven segmentation blueprint. It was then time to build the 4 most important automatic email flows every e-commerce store must have:

Cart Abandonment

A cart abandonment sequence that saves sales they’d lose out on otherwise.

Post-purchase

A post-purchase sequence that helps onboard new customers. Plus it cross-sells them to increase Customer Lifetime Values (CLVs)

Exit Intent

An exit intent sequence that gets prospects to buy with an offer they can’t refuse.

Win-back

A customer win-back flow that ensures old customers don’t forget about your store.

The work continues

These flows were responsible for $18,000 of new revenue on their own. With our top flows bringing in as much as $2.84, $4.05, and even as much as $5.24 per recipient.

In the meantime, we also sent broadcasts to gauge interest in new products and turn a positive ROI as soon as possible.These added an additional 8% to their total revenue that month.

Once the core flows were in place, we tested new design and copy to optimize conversions.

Surveys were also sent out to the most active segments to help product development.

Next, we came up with more campaigns and flows so I Love Apparel’s new channel keeps bringing in revenue…

The Results

In 2 months’ work, we’ve established the foundations of a great email marketing channel.

Currently, it’s responsible for 36% of I Love Apparel’s fulfilled orders.

That’s more than $24,000 of revenue, thanks to their new email marketing system. And that’s a number that will keep on growing as we develop new campaigns and optimize old flows.

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Blue Tees Golf

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Case Studies

Blue Tees Golf

Overview

Period: 30 days

Revenue attributed to email marketing: 24% of total revenue

About The Brand

With a blend of tailored flow automations, valuable content and analyzing customer habits Reach Realm has made a massive impact with the US-based company Blue Tees Golf.

We’ve provided a premium email marketing package that helps a build strong, lasting customer relationship and aids in solving customer problems. We’ve positioned Blue Tees Golf as their customer’s favorite store regarding golf needs.

Website: https://www.blueteesgolf.com/

The Challenge

Prior to consulting with Reach Realm, Blue Tees Golf lacked any form of an email marketing strategy, even though they’ve been active since 2015.

The goal was to create tailored segmentations and interesting messages that would instill trust and loyalty to the brand while also promoting their signature products.

After taking a look at Blue Tees Golf’s brand and customer personality, our team started the work to invent an email marketing campaign that would boost their ROI and customer engagement.

The Solution

Reach Realm has helped Blue Tees Golf strengthen their relationship with customers, not only creating a steady stream of sales but also boosting engagement and brand loyalty. We’ve done this by sending behavior based flow automations, segmented campaigns, and using targeted messaging based on a close study of Blue Tees Golf’s customer personality.

Flow Automations Based On Customer Behaviour

The Reach Realm team created flow automations that allowed Blue Tees Golf to have a passive, automated system of steady sales for both new and old visitors of their website.

We formed Blue Tees Golf’s flow automations, which have been the backbone of our email marketing plan. They include:

  • Cart Abandonment
  • Post Purchase for 1st time buyers
  • Post Purchase for 2nd time buyers
  • Exit Intent
  • Customer Winback

After implementing these five basic flow automations, Blue Tees Golf’s revenue DOUBLED with email accounting for 24% of the total revenue in just one month with automations alone!

We’ve Only Just Begun…

When Blue Tees Golf first came us, they had zero sales from emails.

But with Reach Realm’s systems and email marketing strategy – they’ve increased their sales by 24% in one month.

And it’s only going to get better and better.

Each time we look at the numbers, we learn more about what we need to do next and what systems we need to implement.

Reach Realm will be making changes and additions to the flow automations so every subscriber gets emails that are created around their behavior and can provide what they desire.

Also, with the use of daily email campaigns being sent on holidays, specials, discounts, and value-packed content we foresee that Blue Tees Golf’s email plan will surpass the 30% of total revenue mark in the near future. 

Email Examples

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The 3 Es Of A Perfect Email

One of the great debates in business in 2019 is talking about how email marketing is dead.

Sure, email marketing has been used for ages and doesn’t seem to be as attractive as it’s newer and fresher cousin, social media marketing. But email is still used as an effective tool for any business to nurture leads, build customer loyalty, and make sales. Yet, people can’t help but say that email is dying out and will eventually succumb to being an archaic form of marketing.

Truth be told, if you’re failing at email marketing and think it’s not working – then you’re probably doing it wrong.

When it comes to creating emails that are guaranteed to be opened, read, and lead people to a compelling CTA, there is a formula you have to follow. It doesn’t matter if you’re in e-commerce, coaching, Saas, or any industry, each good email follows the same principles.

I’m going to layout the 3 Es of a perfect email that not only guarantees it’ll be open, read, and succeed in its objective but also promises that your reader will want to learn more by the end of your message.

Without any further ado, here is the first one…

Excite

Every morning and every night, you sit down at your breakfast table or on your couch, and you open your email.

What usually happens?

You see a massive wall of unread messages coming from dozens of people about countless topics. When your eyes see that mountain of messages, you typically skim through them and see which one catches your eye first. Sometimes you know what you’re looking for and sometimes you just click on something that excites you.

But what excites you?

Perry Marshall stated in his classic marketing book 80/20 Sales & Marketing that every headline should mention a bleeding neck. What he meant by this is to grab the attention of the reader with a solution to a problem that needs to be resolved quickly – like a bleeding neck. The next time you write a subject line, write one that solves a problem or gives a solution.

By reading a subject line that helps the reader, they’ll know your email is essential and is made just for them.

Creating a subject line and an opening line that excites the reader is crucial, but it’s important to know that your best bet is to keep your subject lines short and concise.

According to The Relevancy Group, over 98% of people reported owning a mobile device of some kind and 86% of consumers said that they access one or more of their email accounts via a mobile device. Therefore it’s crucial to keep in mind that subject lines with 7 to 12 words are ideal.

Short but profound subject lines are also best for deliverability, standing out in a sea of emails, and also get straight to the point, which is enough to get the reader to open your email.

What happens after they open? This leads us to our next E you need to write the perfect email.

Educate

When you send your email list a message, it’s essential to be clear with what the goal is when you send it. Are you promoting a product? Inviting people to a webinar? Giving value of some kind? Regardless of what your goal is, your email should be informative and leave a new idea in their mind.

Every time your reader opens an email, they should be left in a better place than before. After they close it, they should have learned something about your business, know about a promotion, be given some important information about your relationship with them, or be educated on how to solve a problem.

At the end of the day, you are trying to sell your service or product, but to do so by educating your reader well on how to solve their problem or how your product benefits them will serve you better for the long-run.

Far too many times, businesses send constant sales promos and leave the reader feeling used. This is because they’ll send messages that lack connection or like they’re giving real value. Imagine if you had a friend who was always trying to sell you something 2 or 3 times a week but never gave you anything in return. What’s the value in that?

Legendary copywriter Joe Sugarman, who wrote some of the most eye-grabbing copy in history, said in his blueprint copywriting book The Adweek Copywriting Handbook that the point of the headlines is to make them read the first line, and the job of the next line is to make them read the one after. He says educating and informing your reader on the benefits of your product is the best way to ensure they keep reading.

So when it comes to writing the ‘meat’ of your email, educate your reader and give them more than just a promotion. They’ll be akin to open your emails more because they know they’ll get real value from you. Kevin Rogers, an A-list copywriter, and owner of Copy Chief, once said that the most critical line in an email isn’t the subject line or preheader, but actually, it’s the ‘from’ line. And educating your reader is the best way to make sure they’re happy every time they see your name.

Edify

The last E that is necessary for the perfect email is Edify, or instruct the reader, especially at the end.

By this time, your reader has opened your email and is in the middle of reading the ‘meat’ of your message. But now it’s time to lead them to the next part. Continue your message and hook them in so they can be with you more.

As I stated before, every email needs to serve a purpose. At the end of your message, your mission will be fulfilled by telling the reader what to do. You can ask them to take advantage of a discount, sign-up for a webinar, join a course, or any type of action you may wish. The important thing is to make sure your email has a CTA.

Not only will this grow your business, but you can also see what kind of content your email list likes and responds best to.

Perhaps they love using discounts or reading more about your topic through a blog from your website or from a third-party site, or maybe you can learn more about your readers by making them participate in a survey.

Afterwards, you can tailor your email messaging to how your list best responds. And never forget to test out different CTAs in different ways. Your wording, placement, and even color of your CTA button can make a huge difference in standing out and making sure your reader clicks, and you get the close.

Conclusion

There you have it.

The 3 Es to the perfect email: Excite, Educate, Edify.

Keep these three words in mind the next time you message your email list, and you can be sure that they’ll rush right to your name and click to read what you have to say.

Do it consistently over time, and you’ll have a loyal band of followers waiting for your next message.