Overview
Period: 30 days
Revenue attributed to email marketing: 24% of total revenue
About The Brand
With a blend of tailored flow automations, valuable content and analyzing customer habits Reach Realm has made a massive impact with the US-based company Blue Tees Golf.
We’ve provided a premium email marketing package that helps a build strong, lasting customer relationship and aids in solving customer problems. We’ve positioned Blue Tees Golf as their customer’s favorite store regarding golf needs.
Website: https://www.blueteesgolf.com/
The Challenge
Prior to consulting with Reach Realm, Blue Tees Golf lacked any form of an email marketing strategy, even though they’ve been active since 2015.
The goal was to create tailored segmentations and interesting messages that would instill trust and loyalty to the brand while also promoting their signature products.
After taking a look at Blue Tees Golf’s brand and customer personality, our team started the work to invent an email marketing campaign that would boost their ROI and customer engagement.
The Solution
Reach Realm has helped Blue Tees Golf strengthen their relationship with customers, not only creating a steady stream of sales but also boosting engagement and brand loyalty. We’ve done this by sending behavior based flow automations, segmented campaigns, and using targeted messaging based on a close study of Blue Tees Golf’s customer personality.
Flow Automations Based On Customer Behaviour
The Reach Realm team created flow automations that allowed Blue Tees Golf to have a passive, automated system of steady sales for both new and old visitors of their website.
We formed Blue Tees Golf’s flow automations, which have been the backbone of our email marketing plan. They include:
- Cart Abandonment
- Post Purchase for 1st time buyers
- Post Purchase for 2nd time buyers
- Exit Intent
- Customer Winback
After implementing these five basic flow automations, Blue Tees Golf’s revenue DOUBLED with email accounting for 24% of the total revenue in just one month with automations alone!
We’ve Only Just Begun…
When Blue Tees Golf first came us, they had zero sales from emails.
But with Reach Realm’s systems and email marketing strategy – they’ve increased their sales by 24% in one month.
And it’s only going to get better and better.
Each time we look at the numbers, we learn more about what we need to do next and what systems we need to implement.
Reach Realm will be making changes and additions to the flow automations so every subscriber gets emails that are created around their behavior and can provide what they desire.
Also, with the use of daily email campaigns being sent on holidays, specials, discounts, and value-packed content we foresee that Blue Tees Golf’s email plan will surpass the 30% of total revenue mark in the near future.
