Reach RealmAll case studies
Icebound Essentials $91,008 revenue at 3.65 ROAS
- Channel
- Meta ads
- Business
- Cold plunge and recovery gear
- Starting point
- Already running
- Period
- Nov 14 to Dec 3, 2025
Before1.29 ROAS on $41,413 spend, 24 purchases
After3.65 ROAS on $24,922 spend, 197 purchases
- 01
Where they were
Icebound Essentials reached only 1.29 ROAS and 24 purchases in the same Black Friday window a year earlier.
- 02
What we changed
We rebuilt the Black Friday campaign. We tested new offer creative.
- 03
What happened
A year later, ROAS reached 3.65 on $24,922 spend. Purchases grew from 24 to 197.
The numbers, as the account shows them.
Screenshots from the accounts we worked in. Select one to see it full size.
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