All case studies
Silver Phantom Jewelry ROAS up 42%, from 1.32 to 1.87

- Channel
- Meta ads
- Business
- Jewelry
- Starting point
- Already running
Before1.32 ROAS, below breakeven
After1.87 ROAS, purchases up 19%
- 01
Where they were
Silver Phantom Jewelry was at 1.32 ROAS, below breakeven.
- 02
What we changed
We used user-generated content and social proof instead of professional photos.
- 03
What happened
ROAS rose to 1.87, a 42% improvement. Purchases grew 19%.
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