I Love Apparel

The Work

We set out to develop an email marketing system that will add tens of thousands of dollars to their bottom-line. First, our team reviewed their current email list setup. Then we made changes according to our proven segmentation blueprint. It was then time to build the 4 most important automatic email flows every e-commerce store must have:

Cart Abandonment

A cart abandonment sequence that saves sales they’d lose out on otherwise.


A post-purchase sequence that helps onboard new customers. Plus it cross-sells them to increase Customer Lifetime Values (CLVs)

Exit Intent

An exit intent sequence that gets prospects to buy with an offer they can’t refuse.


A customer win-back flow that ensures old customers don’t forget about your store.

The Work cont.

These flows were responsible for $18,000 of new revenue on their own. With our top flows bringing in as much as $2.84, $4.05, and even as much as $5.24 per recipient.

In the meantime, we also sent broadcasts to gauge interest in new products and turn a positive ROI as soon as possible.These added an additional 8% to their total revenue that month.

Once the core flows were in place, we tested new design and copy to optimize conversions.

Surveys were also sent out to the most active segments to help product development.

Next, we came up with more campaigns and flows so I Love Apparel’s new channel keeps bringing in revenue…

The Results

In 2 months’ work, we’ve established the foundations of a great email marketing channel.

Currently, it’s responsible for 36% of I Love Apparel’s fulfilled orders.

That’s more than $24,000 of revenue, thanks to their new email marketing system. And that’s a number that will keep on growing as we develop new campaigns and optimize old flows.

This is the end of our case study. By now, you should have a clear vision of what we can do for you. If you’d like to test our services, we offer a free strategy call with no obligations or contracts. The goal of the call is to determine if we can help your business grow and find our best fit clients. There’s no selling involved.


I would recommend Reach Realm to people that want to grow their business in the eCommerce world.
Neil M.
It has really been a game changer in terms of how we are able to market to our customers.
Peter N.
Blue Tees Golf
I would recommend Reach Realm to anyone who wants to aim for the moon and do huge things for this world.
Jacob K.
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